Argus - Photography Direction

Argus is all about helping purpose-driven brands show up with clarity and impact—so when it came time to refresh their own identity, I led the charge on reimagining their brand photography. In the lead-up to the May 2024 rebrand launch, I developed the full visual concept for the new imagery. I researched, pulled references, built moodboards, and created a full pitch deck that I presented to senior leadership. After securing approval, I did test shoots to refine the updated headshot style, then photographed the entire team and handled all editing and retouching myself to ensure consistency across the board. I also developed a new behind-the-scenes photography style for the studio, shooting on 35mm color film to create a more authentic, textured look. Every shot—from polished portraits to candid moments—was crafted to reflect the tone of the rebrand and to live seamlessly across web, print, and social.