Heads Up Boston

Heads Up was a mental health campaign created for Boston teens—centered around the idea that it’s okay to not be okay, and sometimes you just need to give someone a heads up. We wanted it to feel less like a PSA and more like a movement, so we built it around a pop-up streetwear shop that made space for real conversations. I was involved from the earliest stages, helping build the creative from the ground up. I pulled reference, built moodboards, and pitched rounds of swag and print collateral ideas—everything from posters and stickers to bracelets, iron-on patches, and resource cards teens could take with them. I designed all the pieces, refined them through several rounds of internal and client feedback, and prepped the final files for print across multiple formats. On the day of the pop-up, I also handled all the event photography—shooting, editing, and retouching a full set of images used for both recap and social coverage. It was one of the most rewarding projects I’ve worked on: high-energy, high-impact, and grounded in something that mattered